We are the gateway to India and Europe

A Global Player with Powerful Partnerships

We take care of the expansion to Europe and India.

Headquartered in Hamburg, AYYA AG is a private, owner-managed beverage company. Thanks to our strong capital base and limited shareholder structure, we are able to act quickly with short decision-making paths, which means that we can do business freely and independently in international markets.

With our experience and expertise, we help our partners expand their global footprint. We see ourselves as a strategic partner and our services cover the entire value chain – from product creation and manufacture, marketing and sales, to warehousing and distribution.

Our network of partners in Europe and India makes us a strong partner. Our experienced experts are there to support us locally, ensuring the successful market entry of our brands.

Production of Premium Drinks

“Never compromise on quality” is our mantra and we have a clear focus on beverages that are better for you – in a sense that they have less calories, less or zero sugar, and overall higher quality ingredients. 

Marketing and Launch Expertise

Oftentimes having a great product is not enough to secure success in a new market. That is why we have a team of marketing experts who have a track record of successfully introducing new brands. 

Supply Chain Competency

In the world of transportation and logistics we have powerful partners who have a strong presence in Europe and India. We do not only have warehousing and distribution capabilities in-house but also know how to optimise tax aspects when moving goods across borders.

Talk to us

Want to become a partner? We are always open to talk about how we can engage in partnership and generate value for the success of all.